A "Flying" Business

Mr. Zhang runs a small company that primarily sells oxygen, nitrogen, and helium. Business was good in the past few years, but recently competition has intensified, and profits have become razor-thin. He sighs in frustration as he looks at the bulky gray helium cylinders in his warehouse. Helium, the "magic" gas that makes things float, just can't seem to "fly" in his business.

A turning point came one weekend. For his five-year-old daughter's birthday party, he brought back a small helium cylinder and inflated dozens of balloons. As the colorful balloons slowly ascended, clinging to the ceiling, creating a dreamlike atmosphere, the children screamed with excitement, and even the adults took out their phones to take pictures.

His daughter happily hugged him and said, "Dad, you're the best magician!"

This sentence struck Mr. Zhang like a bolt of lightning. Magician? He had always thought of himself as a gas seller, never considering he was selling "magic."

The next day, he returned to the office and immediately gathered the team. He proposed an idea that astonished everyone: "We want to create a new brand—not industrial products, but happiness!"

A week before Valentine's Day, a viral video appeared. A man filled a room with pink balloons using "Hi! Balloons," each with a note filled with memories. When his girlfriend opened the door, she was moved to tears. The video ended with a close-up of the man using the little yellow "Hi! Balloons" can, with the last balloon slowly ascending.

The video garnered millions of likes. The most popular comments were: "Seeking the same helium bottle! Where's the link?" and "I realized you can make these balloons yourself! I thought they were so complicated!"

Overnight, the order notifications on Lao Zhang's e-commerce backend blared like firecrackers, and the warehouse's "little yellow cans" were sold out.